Even if the event is kid-free, adults who find a selection offensive will feel unwelcome at the event: Probably not your goal as the event planner. Time for fun!įor most events, go the extra mile to keep the lyrical selection SFW unless your client asks for music with explicit content directly. At your company-sponsored Family Swim Night at the local pool, a live band says: This isn’t just open swim, this is a party. Or, do you know people in your target audience personally? Ask if you can scroll their go-to playlists for different moods and activities. Think about persona profiles in your target audience and make notes about their musical tastes. Involve music in the experience for an added boost of good feelings and excitement. For product launches and pop-ups, experiential marketing is the name of the game. The presence of live musicians conveys the message that guests are moving away from the ordinary, and the event is designed to delight and welcome them. As guests enter a garden party, a string quartet or a Renaissance recorder ensemble can help set a relaxing, refined, and welcoming tone. But you can enlist music to support the mood you’re targeting among your event attendees in an unobtrusive, pleasant way that may not even register with them consciously. These effects are subtle, so don’t rely on the hidden power of music to help you remember people at your next networking meeting. For example, one set of researchers found that memory for faces improved when people listened to emotionally touching background music, linking emotion, memory, and social interaction. It reaches the brain deeply and broadly, working in concert on areas like emotion, timing, memory, anticipation, pleasure, reward and language”and on the interplay of these. According to 2013 research in the journal Frontiers of Psychology, mood regulation is one of the most important reasons that people say they listen to music.īut music also has effects that are not as obvious. Music has a profound effect on mood, and psychological researchers aren’t the only ones who understand this. Music influences the mood of event attendees Learn the three main reasons event background music impacts the tempo and mood of successful events, and use these tips, tricks, and examples to guide your sound selection. And, like most aspects of event planning, choosing music proves more complicated than it seems. The deep human connection to music makes it a powerful tool for events”occasions when people come together to celebrate, network, or do business. Yet music is a human universal, found in every culture around the world.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |